2012 Campaign for Sublime shot last year, finally unveiled.
We sat down in September to talk about a way of bringing that elusive more across through Sublime’s photography for 2012. A unisex salon with diversity coming out its ears, we wanted to keep the mixture as the top priority without straying too far into beauty or glamour. So how did we do that?
We asked the customers to model! We kept things light and fun in the studio as the guys powered through styles and cuts. A bit of a perfect recipe of lifestyle and energy. We mixed and matched clothing and lighting and got down to basics over and over. 
We are all mega delighted with the results (and the free haircuts for our generous posers!) Another little creative kick for the new year, enjoy!

Hair by Lesley
Make-up by Ola
Assisting and tunes by Grace